Video · Talk

Enterprise Sales for Founders

Pete Koomen · Y Combinator Startup Library Free Intermediate

Koomen took Optimizely to $100M ARR and breaks the enterprise funnel down for technical founders who find the pitch meeting unnatural. Useful precisely when your deck has become a feature tour.

Open on ycombinator.com ↗

It answers 2 questions

  1. How do I build a sales deck that is not just a tour of our features?
  2. Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like?

Read with it

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