Article · 20 min read
SaaS Customer Onboarding: Best Practices, Examples, Tools
Levi Olmstead · Whatfix Free Beginner India
From an Indian company whose entire product is onboarding, so the twelve practices are specific and the worked examples (Calendly, Notion, HubSpot) show what a short path to value looks like.
- Customers are 50 percent more likely to stay loyal when onboarding is effective.
- 63 percent of customers weigh a company's onboarding when deciding whether to buy.
- 74 percent of enterprise organisations run a dedicated team for the onboarding experience.