Podcast · Podcast episode with full transcript

Vidit Aatrey Founder & CEO Meesho on Building a Category-Defining Startup

Vidit Aatrey · Prime Venture Partners Podcast Free Intermediate India

This is the episode where the failure comes first: why Fashnear did not work, and then the step by step of power user analysis, personal WhatsApp outreach and home visits that found the real customer.

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It answers 2 questions

  1. How did Meesho find its first sellers by watching what people already sold on WhatsApp?
  2. We are a marketplace with buyers on one side and sellers on the other. Which side is the ICP?

Read with it

  1. Before you can pick a side you need the vocabulary: liquidity, constrained side, multi-tenanting, matching architecture. This... Andreessen Horowitz Article · 20 min read The Marketplace Glossary Li Jin
  2. Once you accept that supply is usually the side to define first, this forces the next decision: are you going for everyone, for... Andreessen Horowitz Article · 18 min read Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated Casey Winters and Anne Lewandowski
  3. IndiaMART started serving overseas buyers, lost that market after 2001, and rebuilt around Indian SME buyers posting... Inc42 Article · 12 min read Inc42 UpNext: How Looking Inward Changed Everything For IndiaMART Aditya Kondalamahanty
  4. Video · Interview Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung Vidit Aatrey
  5. The readable transcript of the same conversation, with the numbers you can quote: 500,000 monthly active resellers, 90 percent... Y Combinator Article · 12 min read Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung Vidit Aatrey
  6. The second S-curve is the part most retellings skip. Once existing WhatsApp resellers ran out, the pitch changed to starting a... The Neon Show Podcast · About 60 min Vidit Aatrey, Founder & CEO, Meesho Vidit Aatrey
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