A lawyer's full registration walkthrough so you can file yourself or brief AI intelligently.
Do You Need a Trademark for Your Business? Full Walkthrough to Register
Trademark attorney (YouTube) Dec 2024
Watch on YouTube youtube.com →First make sure the company, not you or your contractors, owns everything: signed IP assignment agreements are the first thing investors check, and pre-incorporation work legally belongs to the individual until assigned. Trademarks are cheap insurance; run an AI-assisted clearance search before you fall in love with a name. Patents are slow and expensive, so most software startups should file provisionals selectively and spend the savings on shipping.
19 resources.
A lawyer's full registration walkthrough so you can file yourself or brief AI intelligently.
Trademark attorney (YouTube) Dec 2024
Watch on YouTube youtube.com →When to file, what classes mean, and what the USPTO actually checks.
Trademark attorney (YouTube) Nov 2024
Watch on YouTube youtube.com →The four IP types disambiguated in one sitting, ending the founder habit of mixing them up.
IP attorney (YouTube) 2024
Watch on YouTube m.youtube.com →The regulator itself explaining the rules, the ultimate primary source.
USPTO Oct 2024
Watch on YouTube youtube.com →How successful startups build patent portfolios differently from big companies.
Patent attorney talk (YouTube) 2024
Watch on YouTube youtube.com →The dedicated startup-patent podcast, round-tables with practicing patent professionals.
Aurora Consulting 2025
Listen on Apple Podcasts podcasts.apple.com →Tesla's early patent attorney gives founders the provisional-first strategy in one episode.
Startup Success podcast Sep 2024
Listen on Apple Podcasts podcasts.apple.com →The investor-diligence case for assignments: deals die when the company doesn't own its IP.
Sandberg Phoenix 2025
Open sandbergphoenix.com →A top law firm's free explainer on the default ownership rules that surprise founders.
WilmerHale Launch 2024
Open launch.wilmerhale.com →Founder-voiced, code-specific guide to locking down IP from day one.
MEAN CEO 2026
Open blog.mean.ceo →What a proper assignment must actually contain, clause by clause.
GLS Startup Law 2025
Open gls-startuplaw.com →The pre-incorporation trap: work you did before forming the company is yours, not the company's, until assigned.
Crowley Law 2025
Open crowleylawllc.com →Covers the departed-co-founder-holds-IP-hostage scenario in plain terms.
Startup Council 2025
Open startupcouncil.org →Four memorable rules covering assignments, trademarks, and trade secrets together.
Lexology 2024
Open lexology.com →Current filing fees, class selection, and why descriptive AI names get rejected.
StarGuard Law 2025
Open starguardlaw.com →Timing advice: file before your seed round closes, not after the rebrand.
Tech and Media Law 2025
Open techandmedialaw.com →Can you trademark an AI-generated logo? The current answer, from a boutique IP firm.
Indie Law 2025
Open indielaw.com →The written primer to keep beside the videos.
Pixel Law 2025
Open pixellaw.com →A ready template to review with AI rather than drafting from a blank page.
Zegal 2024
Open zegal.com →The same ground, over in Co-founders, team & legal, our Starting Up track.