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Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

Lenny Rachitsky with Pete Kazanjy · lennysnewsletter.com

Kazanjy literally wrote the book on this; here he compresses it into an actionable conversation.

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The question it answers

  1. What does an AI-assisted founder-led sales motion look like end to end?

Read with it

  1. The single best written walkthrough of 0-to-1 sales, from someone who has coached 300+ founders through it. lennysnewsletter.com Article The ultimate guide to founder-led sales | Jen Abel Lenny Rachitsky with Jen Abel (JJELLYFISH)
  2. The audio version covers cold outreach channels, messaging structure, and pricing conversations step by step. open.spotify.com Podcast The ultimate guide to founder-led sales | Jen Abel (Lenny's Podcast) Lenny's Podcast
  3. The sequel: what changes in the motion once early deals start closing. open.spotify.com Podcast Sell the alpha, not the feature: enterprise playbook for $1M to $10M ARR | Jen Abel Lenny's Podcast
  4. The whole founder-led sales framework compressed into one scannable thread. x.com Thread Lenny's thread: the ultimate guide to 0-to-1 sales Lenny Rachitsky
  5. Listen-while-commuting version of the definitive founder-led sales interview. podcasts.apple.com Podcast Founder-led sales | Pete Kazanjy (Lenny's Podcast, Apple) Lenny's Podcast
  6. The full founder-led sales handbook, free online, covering prospecting through closing and scaling. foundingsales.com Guide Founding Sales: The Early-Stage Go-to-Market Handbook (free online) Pete Kazanjy
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