Research & Knowledge

Why use AI (ChatGPT, Perplexity, Claude, deep research modes) instead of Google?

The short answer

Google gives you ten links to open; AI search tools read those pages for you and return one synthesized, cited answer you can interrogate with follow-up questions. For founder research (markets, competitors, regulations, vendor comparisons) that saves hours, and tools like Perplexity cite every claim so you can verify. Google still wins for navigation, local results and anything where you want the primary page itself, so most founders now run both.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.

18 resources worth your time

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