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Marketing & Growth

How are founders making short-form video with AI, without a studio or an editor?

Tools like OpusClip auto-cut long recordings into captioned vertical clips, Descript lets you edit video by editing the transcript text, and HeyGen-style avatars remove the camera entirely once you have cloned yourself. Founders like Varun Mayya run entire multi-platform video operations this way. Start by clipping real footage you already have; avatars come later, and always disclose them.

Go deeper

19 resources.

More in Social & Community

How do founders run their social presence with AI without becoming spam? 18 → What does a one-person AI-assisted social workflow look like (calendar to drafts to publishing)? 18 → How do people use AI to engage communities and find conversations that matter? 17 → How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? 18 → How do founders train AI to write in their own voice? 18 → How do founders turn one piece of content into a week of posts across every platform? 18 → Is it OK to automate comments, likes, and DMs with AI? Where is the line? 17 → How do founders use Reddit and niche communities to find customers without getting banned? 17 → How do founders build and run their own community (Slack, Discord, Skool) with AI help? 19 → How do founders measure whether AI-assisted social content is actually working? 18 → Does building in public still work in the AI era, and how do founders do it well? 18 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
eChai Partner Brands The partnership →