Marketing & Growth

How do you write prompts that actually get usable AI video and images?

Treat every prompt like a director's brief: subject, action, scene, camera, lighting and audio, one shot per prompt. Google's Veo guides plus JSON prompting (structured fields instead of prose) are the fastest way in, and references beat words for locking a look: Kling 4.0 takes up to 15 assets, Seedance 2.5 up to 30 images. Refine rather than restart: Gemini Omni Flash in Flow edits a clip from a plain instruction, so get the shot close, then describe the fix. Expect roughly a 20:1 generation-to-keeper ratio.

Part of AI video on eChai Explore.

On the AI map, 29 October 2026 Video generation Images Avatars and voice Music and audio Video editing

Go deeper

15 resources.

More in Video, Image & Audio

How are founders making product demos, ads, and social video with AI (Veo, Runway, Kling, HeyGen, ElevenLabs)? 17 → Why can a solo founder now do what needed an agency? 17 → What's the realistic quality bar, what works and what still looks fake? 13 → Which AI video tool should I actually use, and for what job? 9 → How are founders using AI avatars and UGC-style actors instead of hiring creators? 19 → How are founders using AI voice, music, and audio (ElevenLabs, Suno, Gemini Notebook)? 20 → How do founders create product images, brand visuals, and logos with AI? 19 → What does AI video and image actually cost, and what's a sensible starter stack on a founder budget? 12 → How do you keep characters and brand look consistent across AI-generated scenes and assets? 10 → How do founders dub and localize video into Indian and global languages with AI? 16 → How do founders turn one long recording into weeks of short clips? 15 → What are the legal, copyright, and disclosure rules for AI-generated marketing content? 19 → Do AI-made ads actually perform, or is it hype? 15 → Which AI image generator is best, and which are free? 8 → Which AI voice generator or text-to-speech tool sounds most natural? 8 → Which app or AI tool should I use to edit photos? 7 → Which tool should I use to make YouTube thumbnails? 7 → How do I make a video with AI, step by step? 8 → Which AI music generator should I use for videos and ads? 8 → Which AI avatar tool should I use to make talking-head videos? 8 → Which AI tools help make YouTube videos, from script to upload? 8 → Which tool should I use to make animations, including with AI? 8 → What is Runway AI and what is it used for? 6 → Which tool turns long videos into Shorts and Reels clips? 7 → Which AI tool summarizes YouTube videos? 6 → Which AI tool makes professional headshots? 5 →

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

How do I write copy that explains what my product does clearly? 2 → How do I make a website for my business, step by step? 9 →
eChai Partner Brands The partnership →