The Founder's Dilemmas
From Princeton University Press by Noam Wasserman ~480 pages
The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000 founders. It replaces gut-feel folklore about co-founders and equity with evidence.
- Founding with friends and family is often less stable, not more
- Rushed 'quick and equal' equity splits frequently cause later conflict
- The relationship, role, and reward decisions you make early shape whether the startup survives