A UGC creator makes short videos and photos that a brand posts on its own channels or runs as ads, so you sell content, not an audience: you can start with no followers. Build a portfolio of sample videos for products you already use (an unboxing, a review, a how-to), pick two or three categories, and pitch D2C brands directly by email or LinkedIn, or through creator marketplaces. Charge per video and price usage rights separately: a brand running your face in paid ads for months should pay more than one posting once, so write the rights, duration and number of revisions into a short contract. If you also post brand content on your own account, the endorsement rules require a clear disclosure using only words like advertisement, ad, sponsored or paid promotion, in the same language as the post. Invoice as a sole proprietor, register on Udyam, and get GST once fees cross Rs 20 lakh in most states. What kills most is underpricing and giving away permanent ad rights for a one-time fee.
A law firm's summary of the January 2023 'Endorsement Know-hows' for influencers, issued under the Consumer Protection Act 2019 and the CCPA's 2022 guidelines on misleading advertisements: any material connection with a brand must be disclosed clearly.
This is the plain-language answer to "do I have to register yet." It lays out the 40 lakh goods / 20 lakh services limits, the lower special-category-state limits, and a state-by-state table so you can check your own state instead of guessing. It also lists the 11 categories (interstate supply, e-commerce sellers, casual and non-resident taxable persons) where registration is mandatory from rupee one, which is the trap most first-time founders miss.
From
ClearTaxby ClearTax Editorial Team12 min read
Standard limits are 40 lakh turnover for goods and 20 lakh for services, dropping to 20/10 lakh in special category states, computed on aggregate turnover across the same PAN.
Interstate supply and selling on marketplaces like Amazon or Flipkart force registration regardless of turnover, so "I'm still small" does not exempt you.
Aggregate turnover counts taxable, exempt, export and interstate supplies together, so businesses often cross the line sooner than they expect.
The government's only portal for registering a micro, small or medium enterprise. It states registration is free and lists the revised limits: a micro enterprise has investment up to ₹2.5 crore and turnover up to ₹10 crore, a small one up to ₹25 crore and ₹100 crore.
India's most used payment gateway for small businesses, taking UPI, cards and netbanking. The pricing page lists a standard fee of 2% plus GST per transaction, with no gateway fee for the first 90 days on its current offer and custom pricing above ₹5 lakh a month.
