Founder life

How do I start a wholesale business in India?

Start in one product category where you already know the makers and the retailers, buy in bulk from manufacturers or importers, and sell to shops on thin margins and volume. Register for GST from the start, since selling goods to another state needs it whatever your turnover and retailers want tax invoices; add free Udyam registration, which brings MSME protections, and an FSSAI licence if you deal in food (a Registration up to Rs 1.5 crore turnover, a State Licence up to Rs 50 crore). List on IndiaMART for buyer leads and on B2B apps like Udaan to reach more retailers. The business runs on working capital: you pay suppliers before retailers pay you, and most wholesalers fail because their money is stuck in credit given to shops. Fix credit limits per retailer, collect on time, and use the MSME law in your favour: a buyer must pay a registered micro or small supplier within 45 days or owe interest at three times the bank rate, enforced through the government's Samadhaan portal.

Part of Starting a particular kind of business on eChai Explore.

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6 resources, 6 link-checked.

📄 Article
✓ Link checked India Free Beginner

GST is the single compliance item a solo founder most often gets wrong, either registering too late or not knowing the threshold differs for goods (40 lakh) versus services (20 lakh). ClearTax is the canonical Indian reference on this: it walks the exact portal steps (TRN, Aadhaar authentication, document upload), the documents you need, and the penalty math for skipping it (minimum 10,000 rupees, up to 100% of tax evaded), so you register at the right moment and not a filing cycle late.

GST Registration: Thresholds, Documents, Process, and Penalties

From ClearTax by ClearTax 18 min read

  • The threshold is not one number: roughly 40 lakh turnover for goods and 20 lakh for services (lower in special-category states), computed on aggregate all-India turnover under one PAN
  • You often need GST anyway to invoice business clients who want to claim input credit, regardless of your turnover
  • Skipping registration when required carries a penalty of at least 10,000 rupees or the tax evaded, so treat the threshold as a hard trigger, not a suggestion
Open cleartax.in →
📄 Article
✓ Link checked India Free Beginner

The FSSAI's current table of which food business needs which licence and what it costs a year, revised from 1 April 2026: most businesses up to Rs 1.5 crore turnover need only a Registration at Rs 100, a State Licence costs Rs 5,000 up to Rs 50 crore, and a Central Licence Rs 7,500 above that. Importers, merchant exporters and businesses registered as e-commerce need a Central Licence whatever their size, and hawkers pay nothing.

FSSAI kind of business: eligibility criteria and fee structure (updated 1 April 2026)

From foscos.fssai.gov.in by Food Safety and Standards Authority of India 9-page PDF

  • Find your kind of business (restaurant, retailer, wholesaler, storage, dairy, vending) and read its own turnover bands.
  • Apply on FoSCoS; an importer needs the Central Licence from day one.
Open foscos.fssai.gov.in →
🛠️ Tool
✓ Link checked India Free Beginner

The government's only portal for registering a micro, small or medium enterprise. It states registration is free and lists the revised limits: a micro enterprise has investment up to ₹2.5 crore and turnover up to ₹10 crore, a small one up to ₹25 crore and ₹100 crore.

Udyam Registration (MSME)

From udyamregistration.gov.in by Ministry of MSME

  • Registration is free and paperless; ignore sites that charge for it.
  • Check which band you fall in on both investment and turnover.
Open udyamregistration.gov.in →
🛠️ Tool
✓ Link checked India Freemium Beginner

India's largest B2B listing marketplace, with free registration for suppliers, where wholesalers and manufacturers get buyer enquiries.

Sell on IndiaMART

From indiamart.com by IndiaMART Seller portal

  • List your product range and wholesale terms to receive buyer leads.
  • Answer enquiries fast; leads go to several sellers.
  • Verify a new buyer before you extend credit.
Open seller.indiamart.com →
🛠️ Tool
✓ Link checked India Free Beginner

A B2B marketplace where small retailers order stock from brands and wholesalers with delivery to the shop, an alternative or addition to the local distributor.

Udaan (B2B buying for retailers)

From udaan.com by Udaan App and site

  • Compare Udaan prices with your distributor on your top 50 items.
  • Use it to stock brands your local distributor does not carry.
  • Check credit terms and delivery days before switching.
Open udaan.com →
🛠️ Tool
✓ Link checked India Free Intermediate

If you are registered as an MSME and a customer sits on your invoice past 45 days, this government portal is the actual legal mechanism for filing a delayed payment complaint and claiming compound interest under the MSMED Act. Most founders never register or never use it, and it is one of the few real levers you have against a buyer who signed a deal and then stopped paying. Worth registering for Udyam before you need it, not after.

MSME SAMADHAAN - Delayed Payment Monitoring System

From Ministry of MSME, Government of India

  • Udyam registered MSMEs can file a delayed payment complaint after 45 days.
  • The law entitles you to compound interest on the overdue amount, not just the principal.
  • Register for Udyam early so this option exists before you actually need it.
Open samadhaan.msme.gov.in →

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