Article · 10 min read

10 Cold Email Tips I Used to Get 60,000 App Signups

Dunja Lazić · Medium Free Beginner

A marketer at Toggl walks through the actual cold emails that turned into 150,000 visits and 60,000 signups, mostly by pitching journalists and bloggers, which is a useful example outside the usual sales-to-enterprise framing. She is specific about what she looked up before writing each email and why generic pitches to reporters get deleted on sight. Good if your cold email use case is press or partnerships rather than a sales pipeline.

  • Journalists and bloggers spot a mass email instantly, so research is not optional in this context.
  • Finding real common ground with the recipient increases the odds they engage.
  • Center the email on what the recipient cares about, not on your own pitch.
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The question it answers

  1. How do I personalize cold emails at scale without making them feel fake?

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