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15 Cold Email Copywriting Principles
Josh Braun Free Intermediate
A short, free checklist you can hold next to your draft while writing your first cold email, not just the subject line but the whole message the subject line has to represent. Useful as a final pass: run your subject line and opening line against these principles before you hit send.
- Write every line as if it were the only line the reader will see.
- Cut anything that exists to make you look good rather than to help the reader.
- Specificity beats cleverness throughout the email, not just in the subject line.
