Article · 12 min read

6 Cold Email Follow-Ups that Speed Up Deals

Gong Free Intermediate

Gong built this from analyzing hundreds of thousands of real sales emails, so the advice on what to put in a post-call recap, specific next steps, timeline reminders, one owner per action item, is backed by data rather than opinion. Useful if you want your recap email to actually get read and acted on.

• Send individual recap emails to each person on the call, not one group email.
• Reference the buyer's own timeline to create urgency, not yours.
• Spell out exactly who owns each next step and by when.