Article · ~18 min read

8 Product Hurdles Every Founder Must Clear

First Round Review Free Intermediate

A PM-turned-founder's playbook that treats defining the right customer and problem as a sequence of concrete hurdles, not abstractions. Strong on iterating your ICP as you learn.

  • Nail a specific product thesis and ICP before deciding what to build
  • Follow your best-fit customers to correct a wrong target
  • Continuously refine both the customer profile and the problem
  • Treat targeting as an evolving hypothesis you keep sharpening
Open on review.firstround.com ↗

It answers 3 questions

  1. How specific should my target customer be when I'm just starting?
  2. How do I know if I'm targeting the wrong customer?
  3. How do I build customer personas that are actually useful and not fiction?

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