Podcast · ~90 min

B2B SaaS Founders Turned VCs Discuss Indian Software Startups (with Manav Garg)

The Neon Show · The Neon Show (Neon Fund), hosted by Siddhartha Ahluwalia Free Intermediate India

Manav Garg built Eka, one of India's first vertical SaaS companies serving a narrow, high value market, and here he reflects on that path as a founder turned investor. You get a real account of building for few, deep pocketed customers in a specialized vertical. A useful India lens on the niche domination strategy.

  • Vertical SaaS means going deep for a narrow, high value customer base.
  • Domain depth is the moat when you serve few specialized buyers.
  • A niche vertical can still produce a large, lasting company.
Open on neon.fund ↗

The question it answers

  1. My total market looks small, but each customer is worth a lot. Can a low-count, high-value market still work?

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