Podcast · ~45 min

Bundling & Unbundling, Blitzscaling & B2B Opportunities with Dinesh Agarwal, Founder & CEO IndiaMART

Prime Venture Partners · Prime Venture Partners Podcast Free Intermediate India

IndiaMART is India's largest B2B marketplace, and its founder talks candidly about aggregating supply first (opening 52 offices in 52 weeks to sign up suppliers) and why verticalizing an Indian marketplace can take a decade because buyer and supplier density is thin. It is a rare India specific view on the exact supply versus demand and constrain your market questions you are asking. Worth it for the Indian market realities that global marketplace advice skips.

  • IndiaMART built supplier density first, then buyers followed
  • Thin buyer supplier density in India slows down verticalizing
  • Ground level supplier recruitment can be the real early moat
Open on primevp.in ↗

It answers 2 questions

  1. How do I size a market I want to sell to businesses outside the big Indian startup hubs?
  2. I run a two-sided marketplace. Do I get my first customers by starting with supply or demand, and how do I avoid the empty-restaurant problem?

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