Article

CAN-SPAM Act: A Compliance Guide for Business

Federal Trade Commission (FTC) Free Beginner

The regulator's own explanation of what a compliant commercial email looks like in the US, including the part founders skip: CAN-SPAM covers B2B email too, there is no small-business exemption. If you ever email a US contact, this is the checklist to run your template against.

  • CAN-SPAM covers B2B email, not just consumer marketing.
  • You need accurate header info, a real physical address, and a working opt out.
  • Penalties are assessed per email, so a bad template multiplies fast.
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The question it answers

  1. Is it legal to cold email people in India, and do I need their consent first?

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