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Cold Email Follow Up Timing: Best Schedule

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This lays out an actual day-by-day schedule for spacing your follow-ups, which is the part most advice skips in favor of just naming a total count. Use it as a starting template you can adapt rather than inventing your own timing from scratch.

• The "3-7-7" timeline spaces follow-ups at day 3, day 10, and an optional day 17 break-up email
• This cadence reportedly captures about 93% of total replies by day 17, so there's rarely a reason to rush it
• Each follow-up should shift angle (new evidence, then a different angle) rather than repeat the same ask