Article

Cold Email Metrics

Hunter.io Free Beginner

Plain-language breakdown of every cold email metric (open, reply, positive reply, bounce) and what actually separates a healthy campaign from a broken one. Written by a tool that sends and tracks huge volumes of cold email, so the numbers are grounded in real send data, not guesswork. Good first stop for defining what you should even be measuring before you start diagnosing your own numbers.

• Reply rate and positive reply rate are different numbers, track both separately.
• A reply rate under 1 to 2 percent on a decent list usually points to targeting or list quality, not copy.
• Bounce rate above 2 to 5 percent means your list itself needs cleaning before you touch messaging.