Article

Cold Email Statistics Based on Sending Over 20M Cold Emails

Woodpecker Free Beginner

Real platform-wide data across millions of sends, kept current, so you can see where your own numbers sit against a large sample instead of one blog's opinion. It also tracks how reply rates have declined in recent years as inboxes get noisier, useful context so you do not panic over a number that would have looked great a few years ago.

• Average reply rates have fallen industry-wide as inbox saturation and spam filtering have tightened.
• Campaigns run with tight targeting and real personalization still hit 10 percent plus, well above average.
• Personalization has one of the largest measurable effects on reply rate of any single lever.