Article · 10 min read

Cold Emailing: Finding the Balance Between Personalization and Scale

Samuel Szuchan · Close Free Intermediate

This is the article whose title is basically your question, and it answers it directly: find one real point of connection, say it briefly, then get out of the way. It walks through why over-researching a prospect burns your time without improving your reply rate, and gives you a formula for how much research is actually enough. Read this when you are unsure whether you are over-personalizing or under-personalizing.

  • You only need one genuine point of connection per prospect, not a paragraph of research.
  • Keep the email itself to 50 to 125 words even after you personalize it.
  • Over-personalizing wastes founder time without a matching lift in replies.
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The question it answers

  1. How do I personalize cold emails at scale without making them feel fake?

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