Article · 15 min read
Cracking the Chicken-and-Egg Problem: Growing Initial Demand (Part 4)
Lenny Rachitsky · Lenny's Newsletter Freemium Intermediate
The other half of the problem: once you have supply, how do you get the first buyers so sellers do not churn out of an empty room. It covers hand matching early demand and the tactics marketplaces used before paid channels made sense. Read it alongside Part 3 so neither side of your market sits idle.
- Hand match your first buyers so early sellers see real transactions
- Concentrate demand instead of spreading it thin across a big market
- Early demand tactics rarely look like scalable paid marketing
