Article

Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Teresa Torres · Product Talk Free Beginner

This is the practical how-to for actually running the weekly cadence, covering the part most founders get stuck on: recruiting people and making sense of what they said. Torres favors story based interviews where you ask about a specific recent instance rather than generalities. Use it as your operating manual for keeping a steady interview stream alive.

• Ask about a specific recent story, not what people 'usually' do
• Automate recruiting so scheduling never becomes the reason you stop
• Synthesize every few interviews so learning does not pile up unused