Article

Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong?

Jason Lemkin · SaaStr Free Beginner

A direct answer to a founder asking almost exactly your question. Lemkin's fix is blunt: fewer, better-targeted emails to the right stakeholder with a pitch so sharp that trusted advisors would react to it, instead of a wider blast that nobody reads twice.

• Ten to fifty genuinely qualified prospects beat hundreds of generic ones
• Get your subject line and opening line reviewed by people who'll tell you the truth before you send
• Outbound works when the product fit, the target person, and the pitch are all right at once, not two out of three