Article · 12 min read

Essential Cold Calling Tips: 17 Proven Techniques for Success

Chris Orlob · Gong Free Intermediate

Gong analyzed over 100,000 real cold calls to find what actually correlates with booking a meeting, so this is data, not opinion, on how to open a cold conversation without sounding like a script. Useful if your outreach includes calls as well as email, since the same targeting and relevance principles from written outreach carry over to a live conversation.

• Stating a clear, specific reason for the call up front roughly doubles success rates.
• Certain common opening lines quietly hurt your odds, the data shows which ones.
• The goal of a cold call is to earn the next conversation, not to sell in the first five seconds.