Book

Evidence-Guided: Creating High Impact Products in the Face of Uncertainty

Itamar Gilad · itamargilad.com Paid Advanced

Gilad's work is about ranking ideas by the strength of the evidence behind them, not by who shouted loudest. His Confidence Meter gives you a way to discount a single anecdote and weight a validated pattern, which is exactly the discipline messy feedback needs. Useful when you have several plausible problems and must choose.

  • Weight ideas by evidence quality, not opinion or seniority.
  • One customer's request is weak evidence on its own.
  • Cheap tests raise confidence before you commit to building.
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The question it answers

  1. Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision?

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