Essay

Feynman Technique: The Ultimate Guide to Learning Anything Faster

Farnam Street Free Beginner

This essay is not about demos, it is about the underlying test our short answer relies on: if you cannot explain something simply, you have not distilled it enough, and complexity is often a sign you are hiding a gap rather than protecting a nuance. Run your own demo script through this test before you deliver it. If you find yourself reaching for jargon to get through a moment, that is the exact moment worth cutting or rebuilding.

  • Inability to explain something simply usually means the explanation, not the audience, is the problem
  • Writing an explanation down exposes the gaps that talking through it lets you paper over
  • Jargon is frequently a substitute for understanding, not a sign of it

The question it answers

  1. When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?

Read with it

  1. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  2. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  3. First Round has coached hundreds of founding teams through 0-to-$1M ARR; this is their tactical guide to selling in the... First Round Review Article · ~20 min read Founder-led sales First Round Review
  4. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  5. The research-backed classic on consultative selling, the antidote to 'pushy salesperson' instincts. Its... McGraw-Hill Book · book (~200 pages) SPIN Selling Neil Rackham
  6. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
eChai Partner Brands The partnership →