Book · 20 min read

Founding Sales: Emailing Prospects

Pete Kazanjy · Holloway Freemium Intermediate

This is the chapter of the standard founder-led sales handbook that deals directly with cold email, and it gives you real numbers behind the personalization argument: human-personalized outreach beats heavy auto-personalization by 30 percent and beats a one-and-done email by many times over. It also covers the part most personalization advice skips, how to sequence several short, single-thought emails instead of cramming everything into one, so you can see what actually makes personalization scale across a real drip campaign. It is free to read online even though the full book is paid.

  • Human-personalized outreach across a sequence outperforms both heavy automation and a single email by a wide margin.
  • Split your message into several short, single-thought emails rather than one long one.
  • Write in a conversational, peer-to-peer tone, not a marketing voice.
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The question it answers

  1. How do I personalize cold emails at scale without making them feel fake?

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