Book · ~300 pages
Free: The Future of a Radical Price
Chris Anderson Paid Intermediate
If your honest read is that this audience will never pay directly, Anderson's book is the map of the models that work anyway: ads, cross-subsidy, and freemium at scale. Read it as a menu of what to build instead of a lower price tag.
- Giving the core product away can still be profitable if a different revenue stream funds it.
- Free is a price like any other, and it needs its own deliberate business model, not an afterthought.
- Advertisers, upsells, or a smaller paying segment can fund a product most users never pay for.
