Tool · Product guide plus free tier

Funnel Analysis: Find Drop-offs and Boost Conversion

Amplitude Freemium Intermediate

You cannot cut the right step until you know which step is the real cliff, and a funnel chart shows you exactly that. Amplitude lets you lay out your onboarding as a sequence of events and see the percentage who fall off at each one, so you fix the actual drop rather than the step that merely annoys you. The free tier is enough for an early-stage product to instrument this.

  • Map onboarding as ordered events and read the drop-off percentage at each step to find the true cliff
  • The biggest drop is rarely where you assume, measure before you redesign
  • Segment the users who drop off to dig into why, not just where
Open on amplitude.com ↗

It answers 2 questions

  1. My onboarding has too many steps and people drop off before they see value. How do I cut it down?
  2. Should I optimize my conversion funnel or my retention first when both look weak?

Read with it

  1. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  2. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
  3. A leading early-stage Indian VC firm answering the questions founders wish they could ask a VC face-to-face, including how they... Prime Venture Partners Podcast Podcast · 30-50 min per episode Prime Venture Partners Podcast: Fundraising Masterclass for Founders Prime Venture Partners
  4. Video · ~20 min How To Talk To Users | Startup School Gustaf Alstromer
  5. When people sign up and vanish, the first fork is: did they never hit the moment where the product clicked (activation), or did... Lenny's Newsletter Article How to determine your activation metric Lenny Rachitsky
  6. This is the clearest statement of the argument you need before you touch either lever: retention is not one metric among many,... OpenView Essay Retention Is the King of Growth (Brian Balfour, 500 Startups talk) Brian Balfour
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