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GDPR Recital 47: Legitimate Interest and Direct Marketing

gdpr-info.eu Free Intermediate

One paragraph of the actual regulation, the one that says direct marketing can count as a legitimate interest under GDPR. When someone tells you GDPR bans cold email outright, this is the line to point to, and reading it yourself takes thirty seconds.

• GDPR explicitly allows direct marketing under the legitimate interest legal basis.
• Legitimate interest still requires a balancing test against the recipient's rights.
• The recital itself, not a blog's summary of it, is the source worth citing.