Book · Short book, readable online

Getting Real

Jason Fried and David Heinemeier Hansson · 37signals Free Beginner

This is the canonical case for building less, and its chapters Build Less and Underdo Your Competition speak straight to your question. The 37signals argument is that doing fewer things well, and skipping what you can avoid, is how a small team ships something real. Read it to give yourself permission to cut scope and lean on tools for everything that is not the point.

  • Doing less on purpose is a feature, not a compromise, for a small team
  • Every part you build is a part you must maintain forever
  • Ship the smallest thing that delivers the core value, then learn

It answers 3 questions

  1. My MVP needs users to log in, pay, and get notifications. Should I build auth, payments, and email myself or glue together no-code and third-party tools?
  2. Can I build and sell a real SaaS product entirely on no-code as a solo non-technical founder, and what breaks first?
  3. What are the warning signs a developer is building the wrong thing?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Video · ~25 min How to Talk to Users Eric Migicovsky
  4. Run by the managing partners of Prime Venture Partners (Sanjay Swamy, Amit Somani, Shripati Acharya and others), this is a... Prime Venture Partners Podcast Prime Venture Partners Podcast Prime Venture Partners
  5. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  6. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
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