Tool · Pattern library

GoodUI: Design Patterns for Higher Conversion

Jakub Linowski Freemium Intermediate

A running library of design patterns that have actually been A/B tested to lift conversion, with the evidence attached. Instead of guessing, you get concrete before and after examples of what clarity and better UI do to signups and sales. Useful as a checklist when you are trying to squeeze more conversion out of the same traffic.

  • Design changes have measurable, testable effects on conversion
  • Small clarity improvements compound into real revenue
  • Base UI decisions on evidence, not opinion, wherever you can
Open on goodui.org ↗

The question it answers

  1. Why does good design actually matter for an early-stage startup?

Read with it

  1. Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages Refactoring UI Adam Wathan & Steve Schoger
  2. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  3. The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read 10 Usability Heuristics for User Interface Design Jakob Nielsen
  4. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read Why You Only Need to Test with 5 Users Jakob Nielsen
  5. Video · ~50 min How to Evaluate Startup Ideas Kevin Hale, Y Combinator
  6. The CRED and Freecharge founder on building in India, including his line that Indian founders rush to solutions and underinvest... Lenny's Podcast Podcast · ~90 min Kunal Shah on winning in India, second-order thinking, and the philosophy of startups Kunal Shah (with Lenny Rachitsky)
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