Book · Short book

Hourly Billing Is Nuts

Jonathan Stark · jonathanstark.com Freemium Intermediate

Jonathan Stark's short book for consultants and freelancers on pricing by value instead of by the hour: why hourly billing caps your income and punishes you for getting faster, and how to move to fixed project prices and retainers.

  • Price the outcome the client wants, not the hours you spend.
  • Offer options at different prices so the client chooses scope, not discounts.
  • Retainers smooth income once the first project proves value.

It answers 4 questions

  1. How do I start a consulting business?
  2. How do I start a digital marketing agency?
  3. How do I start a photography business?
  4. How do I start a virtual assistant business?

Read with it

  1. A tighter second read that makes the "register early" case concrete: it lists 12 scenarios that force registration regardless... Razorpay Article · 10 min read GST Registration Limits: Thresholds, Mandatory Triggers and Voluntary Registration Razorpay Learn
  2. The GST portal's registration entry point, where a new taxpayer applies online for a GSTIN, tracks the application and finds... gst.gov.in Tool GST Registration (official GST portal) GSTN
  3. An October 2026 explainer of when a service counts as an export under GST, how the Letter of Undertaking lets you invoice... calcguru.in Article · 12 min read Export of services and the LUT: zero-rating and refunds CalcGuru
  4. The GST portal's own FAQ on the Letter of Undertaking: who must furnish it before exporting goods or services without paying... tutorial.gst.gov.in Article · FAQ page FAQs: Filing of Letter of Undertaking for export of goods or services (Form GST RFD-11) GSTN
  5. The government's own comparison, and it leads with the exact filter you need: if you are raising funding, the decision is made... Startup India Article · 12 min read Types of Businesses (Sole Proprietorship, LLP, Private Limited, OPC) Startup India (DPIIT)
  6. The official description of Mudra loans for non-farm micro enterprises in manufacturing, trading and services: loans up to Rs... myscheme.gov.in Article · Scheme page Pradhan Mantri Mudra Yojana (PMMY) Ministry of Finance, on myScheme
eChai Partner Brands The partnership →