Article

How I followed up with an investor 48 times

Steli Efti · LinkedIn Free Beginner

A short, concrete story from Steli Efti about following up with a single unresponsive investor 48 times before finally getting a meeting and a check. It is the clearest possible illustration of the idea that most deals are lost to silence, not a firm no. Read it when you are tempted to stop after your third unanswered email.

• The prospect who goes quiet is usually just busy, not rejecting you.
• Keep every follow-up short, polite, and easy to answer.
• You cannot know a deal is dead until you get an actual answer.