Article

How Many Cold Email Follow-Ups Should You Send to Increase Your Replies?

lemlist Free Beginner

A practical, no-nonsense breakdown of the tradeoff between too few follow-ups (leaving replies on the table) and too many (diminishing returns), based on lemlist's own campaign data. Good for calibrating the upper bound on your sequence, not just the lower one.

  • Lemlist's campaign data points to 4 to 9 follow-up emails as the sweet spot, well past where most people stop
  • Reply rates fall per email but keep adding up: the first email averages about 4.5% replies, a full 10 email sequence reaches roughly 22% total
  • Space early follow-ups closer together (every 2 to 4 days) and widen the gap as the sequence goes on
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The question it answers

  1. How many times should I follow up before giving up on a cold prospect?

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