Video

How many times should you Follow Up?

Alex Berman · YouTube Free Beginner

How many times should you Follow Up?

Berman has run cold email at scale for years and answers this exact question head-on with concrete numbers instead of vague encouragement. Watch it when you want a quick, practical gut check on whether you've actually followed up enough before writing someone off.

  • Most founders stop following up far earlier than the data supports
  • A 4 to 7 touch sequence captures meaningfully more replies than 1 to 3 touches
  • Spacing (not just count) matters: tighter early on, wider as the sequence continues
Watch on YouTube ↗

The question it answers

  1. How many times should I follow up before giving up on a cold prospect?

Read with it

  1. Video · ~25 min How to Talk to Users Eric Migicovsky
  2. This is the book most modern cold outbound advice quietly borrows from, so reading the source is worth it. Its "Cold Calling... Amazon Book · ~208 pages Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com Aaron Ross and Marylou Tyler
  3. If you want to fix the follow-up mindset for good, this is the book, and this is the author's own page for it. Blount is blunt... jebblount.com (official) Book · ~320 pages Fanatical Prospecting Jeb Blount
  4. This is the canonical structure for the investor cold email, written by a YC partner who reads them from the other side. It is... Y Combinator Startup Library Essay · 5 min read How to Cold Email Investors Aaron Harris
  5. An Indian founder story where the early demand test was manual, cold emails and direct outreach to find the first customers... Prime Venture Partners Podcast Podcast · ~50 min How Khadim Batti Built Whatfix Into a Global SaaS Leader Prime Venture Partners
  6. A short, practical guide you can lift straight into your own process: how many times to follow up, what to say at each touch,... Close Template The Follow Up Formula Steli Efti
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