Podcast

How Startups Can Sell to Big Companies (The Neon Show)

Siddhartha Ahluwalia · The Neon Show Free Intermediate India

If your warm interest is coming from larger companies that never sign, this Indian podcast episode digs into why enterprise buyers stall and how to move them to a real purchase. It covers procurement, champions, and the difference between a friendly meeting and a funded deal. Worth it when the enthusiasm is real but the buying process keeps eating your momentum.

  • A friendly contact is not the person who signs the check, find the budget holder
  • Big-company interest stalls in procurement, so plan for it early
  • Turn a champion's excitement into an internal case they can defend
Listen on Spotify ↗

It answers 4 questions

  1. How do I follow up after a good sales call without being annoying or looking desperate?
  2. My cold emails keep landing in spam. How do I fix deliverability?
  3. How much of my week should I spend on sales versus building the product in the early days?
  4. I keep getting warm interest and 'this is great' but no one pays. How do I turn the first yes into money?

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