Article

How to Cold Pitch Effectively and Ethically

Bree Weber · Copyhackers Free Intermediate

Written by a working copywriter who tracks her own reply and conversion rates on real cold pitches, so the advice comes with actual before-and-after numbers rather than theory. It is a good companion to The Mom Test because it applies the same be-specific-about-them-not-you discipline to the email itself.

• Reference something recent and specific the recipient did, not a generic observation about their company.
• Keep the pitch about their problem for the first few lines before you mention yourself at all.
• A precise, narrow ask gets more replies than an open-ended let me know if you're interested.