Article · ~6 min read
How to Do Cold Emailing After the GDPR
Hunter.io Free Beginner
Written by a company that sells a cold email tool, so it is pragmatic rather than legalistic: what to put in your first email so it is compliant (who you are, why you are writing, where you found their address, how to opt out) and where legitimate interest actually breaks down. Good sanity check before your first EU-facing send.
- State clearly who you are, why you are emailing, and where you got their contact info.
- Legitimate interest works best when the recipient could reasonably expect your outreach.
- Always include a one-click way to opt out or object.
