Essay · ~20 min read

How to Get Startup Ideas

Paul Graham · paulgraham.com Free Beginner

The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for judging whether your idea is a real problem or a solution in search of one.

  • Live in the future and build what's missing.
  • The best ideas look like bad ideas at first (schleps and hard-to-explain).
  • Start with problems you have, in a domain you actually know.

It answers 87 questions

  1. What does 'validating an idea' actually mean?
  2. I want to start a startup but I don't have an idea. Where do I even begin?
  3. How big does my market need to be for this to be a real business?
  4. What is founder-market fit and how do I know if I have it?
  5. How do I spot trends early enough to build a startup on them?
  6. I'm non-technical, do I actually need a technical co-founder?
  7. How do I know if my idea is any good?
  8. How do I come up with startup ideas that aren't just 'Uber for X'?
  9. Do I need to be an expert in an industry to start a company in it?
  10. How do I tell the difference between a real trend and a passing fad?
  11. How do I validate an idea without building anything?
  12. Should I solve a problem I personally have, or chase a bigger market?

And 75 more across the hub.

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. Video · ~50 min How to Evaluate Startup Ideas Kevin Hale, Y Combinator
  3. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  4. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  5. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
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