Article · ~10 min read

How to Get Your First 10 B2B Customers

SaaSBoomi (Raviteja Dodda, Mohit Garg, Sahil Aggarwal) · SaaSBoomi Free Intermediate India

From India's largest community of SaaS founders, this is peer advice on landing and holding early customers without spray and pray. The through line matches this question: pick a narrow set, stay non transactional, and turn early users into champions because no one understands the product like the founder. Directly useful if you are an Indian founder selling your first deals.

  • Target a small, specific set of customers instead of chasing everyone
  • Keep early relationships non transactional and build champions
  • The founder, who knows the product best, should own early customers

The question it answers

  1. How do I actually keep my first 10 customers so they don't quietly churn while I go chasing the next 10?

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