Article · About a 20 minute read

How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers

Irina Silyanova · Smashing Magazine Free Beginner

If you are a founder or designer writing your own product copy without a UX writer on the team, this is the most practical single article we found, and it is written for exactly that reader. It walks through 15+ tips with real app screenshots covering buttons, empty states, and error messages, and ends with a copy checklist you can run against your own screens. It is honest about the traps too, like why leaning on "Oops" for every error stops feeling friendly and starts feeling lazy.

  • Write buttons the way a user would say the action out loud ("I'll reserve" reads more human than a stiff generic "Submit").
  • An empty state should hand the user their next move, not just announce that nothing is here yet.
  • A good error names what happened, why if you know it, and what to do next, instead of hiding behind a cute one-liner.

It answers 2 questions

  1. How do I write clear button and error messages so users know exactly what to do next?
  2. How do I write microcopy for buttons, empty states, and error messages so the product feels friendly instead of robotic?

Read with it

  1. This is the book most working UX writers point to when they need a system, not just tips, for the exact text on buttons,... O'Reilly Media Book Strategic Writing for UX (2nd Edition) Torrey Podmajersky
  2. Nielsen Norman Group is the closest thing to a standard reference in usability, and this piece is a clean, specific checklist... Nielsen Norman Group Article Error-Message Guidelines Tim Neusesser and Evan Sunwall (Nielsen Norman Group)
  3. This is the reference everyone quietly copies when they first try to write down their brand voice, and it is public, free, and... Mailchimp Content Style Guide Article Voice and Tone, Mailchimp Content Style Guide Mailchimp
  4. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries Good Microcopy Sam Hulick
  5. Concrete rules for writing the words on your buttons and menus so nobody has to decode them. It covers using a verb plus a noun... Nielsen Norman Group Article · ~9 min read UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts Anna Kaley
  6. This is the single most practical book written entirely about the tiny words in your product (buttons, error messages, empty... microcopybook.com (Nemala) Book · ~350 pages Microcopy: The Complete Guide Kinneret Yifrah
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