Tool · 10 min read
How To Use The Van Westendorp Price Sensitivity Meter
SurveyMonkey Freemium Beginner
A practical, runnable four-question survey you can send your current audience this week to find out, empirically, whether they have any price range at all for what you're building. This turns 'they can't afford it' from a feeling into a number.
- Four simple questions (too cheap, good value, expensive, too expensive) map an acceptable price range.
- You can run this on your existing waitlist or users before building anything new.
- A near-zero acceptable range across your whole audience is itself a strong signal about the ICP.
