Template · 12 min read

How to Write a Cold Email: 5 Templates from a Pro Copywriter

Joanna Wiebe · Copyhackers Free Beginner

Joanna Wiebe gives you five real cold email structures for different situations, pitching a service, quoting someone's own words back to them, promoting content, with the personalization built into the skeleton rather than bolted on as a first name. She is also honest about the failure mode on the other side: listing so much research about a stranger that you come across as a stalker. Use these as starting shapes, not scripts to copy word for word.

  • Send from your real name; a from-name signals whether the email gets opened at all.
  • Reference one specific, recent thing the recipient did, not their whole background.
  • Ask for one small next step, not a call, in the first email.
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The question it answers

  1. How do I personalize cold emails at scale without making them feel fake?

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