Essay · 5 min read

Killer Cold Email Opening Lines

Josh Braun Free Beginner

Josh Braun makes a living teaching sales teams to write first lines that could not be pasted into anyone else's inbox, which is exactly the bar our short answer sets. You get a working list of real opening lines, each tied to a specific, checkable fact about the recipient, so you can see the difference between an observation and a compliment. It is the fastest way to retrain your eye for what counts as a real personalization signal.

  • Open with a specific, checkable fact about the person or their company, never a generic compliment.
  • A good opener could not be sent to any other prospect without changing a word.
  • Humor and specificity earn a reply more reliably than flattery.
Open on joshbraun.com ↗

It answers 2 questions

  1. How do I personalize cold emails at scale without making them feel fake?
  2. What's a good response rate for cold email, and how do I know if mine is broken?

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