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Kunal Shah: Exploring Consumer Psychology (Return on India, Ep. 6)

Kunal Shah · YouTube Free Intermediate India

Kunal Shah: Exploring Consumer Psychology (Return on India, Ep. 6)

A focused talk on how Indian consumer psychology (collectivism, trust in large institutions, attitudes to money) differs from the West. It helps you separate a trend that rides real Indian behaviour from one that only makes sense to a San Francisco user. A good primer before the longer Lenny's episode.

  • Consumer motivation in India differs philosophically from the West
  • Trust concentrates in large entities, shaping what products work
  • Behaviour, not technology, decides whether a trend lands
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The question it answers

  1. How do I tell the difference between a trend that only matters to Silicon Valley and one that will actually land in India?

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