Article · 9 min read

Male and Female Entrepreneurs Get Asked Different Questions by VCs (and It Affects How Much Funding They Get)

Dana Kanze, Laura Huang, Mark Conley, E. Tory Higgins · Harvard Business Review Freemium Intermediate

The written, citable version of the Kanze research, useful when you want the study details and the exact reframing tactic on the page. It documents that the questioning gap, not the businesses themselves, explained much of the funding difference. Keep it handy as evidence and as a script for turning defensive questions into growth answers.

  • The question type gap explained much of a fivefold funding difference.
  • Prep promotion framed answers to the prevention questions you will get.
  • The bias holds regardless of the investor's own gender.

The question it answers

  1. I'm a woman building in a category dominated by men. Does founder-market fit work differently for me?

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