Video

Never Split the Difference | Chris Voss | Talks at Google

Chris Voss · Talks at Google Free Intermediate

An hour with the author himself, walking through the tactics from the book in a conversational setting, useful if you would rather watch than read. He explains why compromise is usually the worst outcome and how to use questions to draw a hesitant prospect back into the conversation. A good primer before you buy the book.

  • Compromise often leaves both sides unhappy, aim to uncover the real issue instead.
  • People reveal more when you ask how they would do something than when you ask why.
  • Tactical empathy, naming what the other side feels, defuses defensiveness fast.

The question it answers

  1. How do I handle objections and prospects who go silent on me?

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